Thanaka's rich origins can be traced to the ancient Pyu civilization and is deeply ingrained in Burmese traditions, symbolizing beauty, elegance, and cultural identity. Applying Thanaka is passed down through generations, with mothers teaching their daughters the art of grinding the bark and creating the paste. Burmese people often apply Thanaka in intricate patterns, showcasing their creativity and individuality.

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Thanaka is commonly worn by people of all ages, both in everyday life and on special occasions such as festivals, religious ceremonies, and traditional events. It is also associated with notions of purity and freshness, reflecting the cultural ideals of beauty and grace.

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In recent years, the popularity of Thanaka has transcended Myanmar's borders, gaining recognition as a natural skincare ingredient worldwide with its distinct fragrance, cooling sensation, and golden hue captivating the hearts of locals and visitors alike. While Thanaka's origins lie in Myanmar, Flora Beauty is dedicated to bridging cultures by introducing the beauty and skincare traditions of Thanaka to the United States and beyond.